All posts by Bitscape Team

Global Pharma Companies need Digital Marketing Prescription

One of the key challenges faced today by Global Pharma companies is their shift of focus from “Mass Drug Production “catering a large section of the market to “Niche buster drugs” which focuses on a well-defined targeted audience.

Global Pharma Companies need Digital Marketing Prescription

So, this means there is also a challenge in how to position these “Niche drugs” in the market so that they catch the attention of the focused group of customers thereby translating into sales for the Pharma companies. It is well-known fact in the pharma industry that the SALES of specialty pharma drugs is increasing while the revenues from the commonly prescribed drugs are declining.

Pharmaceutical marketers are well aware of this new trend and are also quick in responding to this new marketing challenge by embracing the “DIGITAL MARKETING CHANNELS”.

It has been proven that unlike the traditional “Direct to Consumer” media marketing is not yielding desired returns on the money spent in comparison to the “digital marketing channels” which require far less amount of marketing spend and is a very target oriented approach. The ROI for “Traditional Marketing” is approximately in the range of 2:1 to 4:1 whereas the ROI for Digital Marketing is far higher at 5:1.

Pharma companies across the globe are aware of this changing dynamics and are making sincere efforts in increasing their Digital spending. According to a couple of research reports “Health Care Digital Advertising” is expected to reach 1.3 billion $ by the end of 2016.

Furthermore, Pharma Industry faces a vast amount of regulatory and compliance challenges than any other industry vertical which is largely dependent on the regulatory framework of the region they are operating in. Pharma industry though is technologically adept, they still lack the competence and the resources required to assist them in positioning them in different markets adhering to the local compliances and regulations.

We at Bitscape have been involved in addressing the key IT issues faced by businesses of different verticals for more than a decade now and Pharma sector has been our forte.

We specialize in providing Custom Built Digital solutions which are industry specific and adhere to the regulatory and statutory compliances of the regions across the globe.

We are a Microsoft Certified GOLD Partner since the year 2004 and have been well recognized as a trusted IT partner for organizations of international repute. We have helped businesses in their journey of Digital Transformation by delivering business solutions that have given quantifiable output. We specialize in Microsoft Technologies in implementing business solutions which have been well accepted across the industries.

We have helped organizations to build their “Brands on the Web “and send their message to the targeted end customer thereby creating more value in the terms of sales and simultaneously keeping a check on their marketing spends.

How Internet of Things (IoT) is going to impact your business?

Nowadays everybody is talking about Internet of Things (IoT) …. And how it will affect our everyday lives and business.

So let us first define IoT.

In lay man terms IoT is a proposed way in which everyday objects will be connected with each other seamlessly through the power of Internet and would be able to send and receive data with each other.

Internet of Things (IoT) will create a quantifiable new world where it would become a lot simpler for people to manage their assets in an informed way and thereby take informed decisions for their businesses.

IoT

As mentioned earlier IoT would create seamless connectivity of everyday objects so as to make the flow of information and data much smoother and easier between them.

These objects which are talked about here can be classified into three broad categories: –

  1. Wearables
  2. Smart home devices.
  3. M2M devices (Machine to Machine devices).

Wearables and smart home devices are for the end consumers and they include devices such as smart watches, fitness bands, door locks, thermostats, light switches, motion sensors etc.

Through Iot the end users would be able to monitor and relay information real time and thus take mindful decisions.

The discussion till here was the impact of Iot on the day to day life of individuals but let us even gather some insights on how the businesses will get affected by Internet of Things(Iot) because after all companies would also like to be watchful and smarter in their business decisions.

Facilitating Smarter business decisions and optimal business operations…

Iot is less about smart devices but more about sensors which are extensively used globally to capture data.

These tiny Sensors can be attached to any damn thing right form coffee vending machines to aircraft engines to capture real time data and send it across to data monitoring issues.

This real time data collected will allow the companies to have more specific, relevant feedback. The data thus collected can be stored and analysed as a part of analytics and thereby create an entire new set of inferences.

 

What can be measured can be improved…

Iot will bring in huge amount of data through detailed and real time monitoring of the business processes, both field operations and in-office activities.

The power of Data analytics is what now the businesses at large would be able to leverage which would eventually help in increasing their productivity and minimizing their costs.

Iot will make businesses leaner.

 

Iot will enable businesses to think Bigger and think Smarter…

There is no doubt that Iot will produce humongous amount of data which would be required to be analysed upon. Iot is not just about connecting smart devices with each other and making the things smoother.

It is much more than seamless internet connectivity between the devices. Useful information extracted by analysing the collected data can teach people to plan their business strategies, compare situations, anticipate any kind of eventualities, and thereby take necessary steps.

Iot will affect the lives of people in ways more than one and this sole point will make Iot difficult to ignore both by individuals and businesses alike.

Ignoring Iot at this point in time is like inviting oneself to live in medieval times when there was no telephone, no internet and other modern technology without which today we cannot imagine to live our life.

A decade from now and the world will heavily bank on the continuous stream of data coming from wearables, smart devices etc, to take more informed, accurate and timely decisions.

Bitscape understands Microsoft’s new vision for Share Point

Keeping in line with the announcements made during the month of May in the event “Future of Share Point” Microsoft has begun rolling out the first set of changes which allows the users of SharePoint and One Drive to copy and move files between them.

This change will facilitate the users to create the content for Business inside One Drive and publish the final version of the content to a wider audience on the Share Point site.

sharepoint
Source: mva.microsoft.com

Microsoft has unveiled their future vision for Share Point which is a flexible web based platform enabling the businesses and users to communicate in a secured private environment, share data and manage workflows.

Furthermore, Microsoft in an effort to enhance the user experience (UX) has revamped it’s offering through Share Point mobile apps, redesigning their Share Point homepage and integrating it with mobile apps.

We at Bitscape understand this new vision of Microsoft Share Point like no other and are constantly striving to help businesses around the world to comprehend these changes in a way that can increase the efficacy of their businesses in the terms of productivity and costs.

Bitscape has been a trusted Microsoft partner for three consecutive years having won the Microsoft Partner of the year award as recently as 2014.

We at Bitscape believe in delivering value to each of our customer by firstly understanding and identifying their pain areas and only then addressing the issues by proposing a solution from a wide range of solutions which would ensure the desired business outcome.

Bitscape prides itself in having a robust competency in delivering Microsoft Share point solutions to it’s global and domestic clients spread across business verticals.

The new vision of Microsoft Share Point has been well interpreted by the expert team at Bitscape and how it can be woven into the business requirements of the businesses.

We at Bitscape believe that the changes introduced in Share Point by Microsoft and which were rolled out on yesterday August 11,2016 would only ease the process of moving/copying the files between OneDrive and SharePoint making the process relatively hassle free.

This new feature also intelligently provides suggestions to the user of the probable locations where the copied file could be moved thereby reducing the burden of remembering the path and final destination of the file to be moved.

However there has been a notable restriction related to the size of the file that can be transferred. Microsoft has put a restriction on the maximum size of the file per copy operation to be at 50 MB that can be moved between One Drive and Share Point.

Nonetheless there are strong indications from Microsoft to incorporate the following feature in the future roll outs: –

  • Microsoft will increase the limit of the size of the file (currently at 50 MB) that can be moved.
  • Enabling the user to Copy files among Share Point team sites.
  • Permitting the users to move and copy files between Share Point team sites as well as One Drive Sources.

Source: – MSPoweruserNetwork.office.com

Microsoft takes Machine Learning to next level: Forays into sports and agriculture sectors

There is little doubt in the minds of the programmers that Machine learning also commonly referred to as Artificial Intelligence (AI) would bring about a tectonic change across industry verticals and the way businesses would benefit by leveraging their capabilities.

Microsoft has already realised the potential of Machine learning and is making sincere efforts in utilising it’s weight to help businesses in sectors such as education, agriculture, healthcare, fraud detection, public services and even sports to increase their productivity.

microsoft
Image Source : news.microsoft.com

Microsoft has very recently unveiled a unique platform which uses Machine learning (Artificial intelligence) that will help the sports administrators in predicting the cricket scores more accurately even when the cricket matches are affected by weather conditions. Besides prediction of match scores accurately sports administrators can also use this new platform for managing a host of other sports related activities.

This cricketing platform uses Machine learning where in it allows the programmers to include multiple parameters such as playing conditions, weather, nature of the cricket pitch and ground skill level of the batsmen and bowlers so as to predict the match scores more definitively and accurately.

According to Microsoft the power of Machine learning is immense and it can be utilised effectively for the sports industry for not merely predicting the scores of the matches but also predicting other match related eventualities such as monitoring real time player conditions on the field so as to be prepared for any sort of eventualities such as player injuries also.

Apart from the sports industry Public Services sector and Agriculture also form a key area for Microsoft to utilise Machine learning capabilities.

Microsoft has recently entered into a deal with the Andhra Pradesh government to use Machine Learning to analyse and predict the school drop outs rate and reasons and take necessary preventive measures.

Similarly, in the month of June Microsoft partnered with International Crops Research Institute to develop a “sowing app” that provides crucial information to the farmers related to the reasons for crop failures and their preventive actions and methods to increase the crop yield.

Microsoft continues to believe in the capabilities of Machine learning (Artificial Intelligence) and would strive to help the businesses in Public and Private sectors to increase their efficiency and thereby their productivity.

 

Source: –  MicrosoftAzure

What’s new in Microsoft Windows 10 anniversary update?

Microsoft has been generous enough to it’s Windows 10 customers in offering them some notable change of features in it’s biggest update also dubbed by many as “Anniversary update”.

This update brought in by Microsoft touches every corner of Windows 10 and it includes a number of noteworthy features than those included in the last November update.

So let’s check out these significant changes that Microsoft brings about in Windows 10 through this “Anniversary update”.

  • Cortana has the most remarkable change: –

 Undoubtedly Cortana is the one which has got significantly changed. Microsoft has continued to strengthen Cortana in the terms of what all it can do. It is quite clear that in this world of    increasing competitiveness with so many tools available such as Siri, Alexa, Google Now and whole bunch Microsoft wants to make Cortana an undisputed leader in the tools of “personal assistant”.

This time around Cortana is functional even while Windows 10 screen is locked and it can transfer stuff such as your messages, notifications etc to your mobile device. It is needless to say that Cortana is available on all other mobile platforms and is not just restricted to Windows platform which makes quiet a versatile tool.

Windows10

Cortana can even analyse syntactically a constituent sentence and do the stuff which it thinks you may need in future. For example, it would automatically analyse if two appointments in your calendar overlap each other and give you an intimation regarding the same, or it will alert you have a scheduled lunch for the day to book a table well in advance.

In simpler terms Microsoft is making every effort to make Cortana an increasingly “Proactive” tool.

  • The Default browser “Microsoft Edge” now supports browser extensions: –

Finally, the much anticipated requirement of Windows 10 default browser “Edge” has been fulfilled in this anniversary updated rolled out by Microsoft. Edge will finally start supporting browser extensions in the similar way other browsers support.

The Edge extensions are available on the Windows store for installation and it has already started to offer support for extensions such as Ad block, Evernote Web Clipper, Mouse Gestures, Office Online, Page Analyser, Pin it and so on

  • Microsoft brings in more security through “Windows Hello”: –

Microsoft has added one more layer of security by making Finger Print sensors enabled Windows Hello support Windows app as well as Microsoft Edge.

This will make your logging into the apps and websites more secured and will not remain just restricted to Windows.

  • Microsoft has also introduced something huge for the Developer community: –

In between all the developer hush Microsoft has introduced something very big for the developer community at large and that is a true “Bash shell” in Windows 10.

It is a full-fledged Ubuntu command line running natively right into the Windows which has been built solely for the developer fraternity. It comes loaded with apt-get to download command line binaries and built in tools which you would normally expect from a Linux shell.

Over and above stated most noteworthy features that have been doled out in the “Anniversary update” of Windows 10 there are a host of other significant and visible changes made by Microsoft.

To enlist a few of them: –

  • The Start menu has been redesigned.
  • Task View gets visible improvements.
  • The Lock Screen has been improved.
  • Windows update has become more considerate of your timings.
  • The Action Centre has become more Convenient and Customizable.
  • Apps will automatically take over when you visit their respective websites.
  • Emoji’s have been revamped.

The list is quite large and certainly Microsoft has made a full hearted attempt in overhauling Windows 10 through this much appreciated “Anniversary update”.

So Tech bloggers, reviewers, developers, testers and of all the End users should certainly laud the efforts made by Microsoft in enhancing the Windows 10.

 

Resource: Windows 10 anniversary update

Why Facebook considers Office 365 an important platform for it’s business?

Not so long ago, precisely on July 12 ,2016 at the Microsoft Worldwide conference held in Toronto Canada, Tim Campos CIO of Facebook was quoted as saying “Microsoft got cool again”.
This quote coming from the CIO of Facebook was in reference to the recently inked deal between Facebook and Microsoft where in Facebook agreed to use Microsoft Office 365 for it’s 13000 employees spread across the world.
So why did Facebook choose Office 365 platform over a host of other available Cloud platforms.

The answer to this lies in two simple words: –
1) Productivity
2) Security

Untitled design (7)

According to Facebook CIO from now onwards 13000 Facebook employees spread across the globe will be able to work in an efficient and collaborative way. Facebook is known for providing a great amount of flexibility to it’s employees in the respect to the place and the way it’s employees choose to work. In other words, Facebook employees collaborate everything online sitting at different corners of the world and Office 365 will only help them to achieve their goal of flexibility.

Office 365 will enable the employees at Facebook to access the files, data and other relevant information over the web, mobile and across various platforms wherever they need it in a more secured environment.

Enhancing Productivity
One of the most desired demand of the enterprises and businesses is to enhance their productivity and collaboration and Facebook is no different.

Office 365 makes it easier for it’s users to access and share their resources on any platform/device from any place in the world in a safe and secured environment. Multiple users can work simultaneously on a given file/document in a collaborative fashion which would only enhance the productivity of the organization.
Security is of paramount importance Office 365 encompasses a host of applications such as One Drive, One Note, Outlook etc. This suite of applications provided by Office 365 relies on Azure Active Directory which again is a Cloud offering from Microsoft. Furthermore, Microsoft has also provided an added layer of security named Data Loss Prevention for both SharePoint and Exchange.
And of course Facebook will now no longer have to worry about security since in SaaS based model which Office 365 is, the responsibility of providing a secure environment shifts to the vendor in this case Microsoft.

Some other out of the box intelligent features provided by Office suite that Facebook can put to it’s use is the Microsoft Graph which provides analytical data about how it’s employees interact and collaborate with each other.

Thus it would be interesting to see how Facebook’s confidence in Office 365 will translate into some business for Microsoft and help it increase the outreach of it’s productivity suite among other tech giants.

Work Faster, Reduce cost with Bitscape SharePoint Online Deployment

Bitscape SharePoint Online Deployment facilitates organizations of every size to securely send, sign and track essential documents from any SharePoint Online manuscript library – anytime, anywhere and across any device.

Microsoft can guide you to start with the basic SharePoint and Office 365. Many of the organizations are entitled as a part of Microsoft Software Assurance program.

Cloud computing can be your immediate horizons for the upcoming time. Whether you are planning to move fully online or take one step at a time, Bitscape can assists you to learn more about all the possibilities and practical realities of deploying SharePoint.

Bitscape is one of the leading SharePoint Online Consulting Firm with the vast experience in assisting businesses quickly deploy SharePoint. Bitscape facilitates organizations to build sites, portals, intranets and extranets to share critical business information. Our skill and experienced consultants will guide you in selecting appropriate SharePoint technology for your organization whether Microsoft SharePoint Online, Windows SharePoint Services or Microsoft Office SharePoint Server.

Bitscape SharePoint consultants can also guide you in the stage of SharePoint project – which may be business and technical design or implementation. We can bring a complete project or can be part of your project team as a SharePoint expert.

Some of the services which Bitscape provide for Microsoft SharePoint Customization and Integration are described below.

  • Well managed SharePoint Service.
  • SharePoint support.
  • SharePoint Branding and Master Pages.
  • Development and Consulting.
  • Designing of SharePoint Online and Implementation.
  • Template Displays.
  • Content Type.

SharePoint Online is a cloud-based service which guides your organization share and collaborates with colleagues, partners and customers. SharePoint Online can make it available to access internal sites, documents and other information from anywhere.

Microsoft continues to attract customers to use its cloud applications by enhancing products like SharePoint Online with the unique features. With the vast experience of Bitscape the most successful way to deploy a solution such as SharePoint with our methodology which would involve your organization employees from the very beginning and would allow the functionality of the new SharePoint solution to be captured within a environment

Bitscape Remote Staff Augmentation Services help you to get most skilled and experience resources on the job.

Bitscape can facilitate your organization and your clients with the right certified experience staff, anytime, day or night. With certified engineers on staff Bitsacpe saves companies time and money with remote staff augmentation as needed.

The benefit with Bitscape approach is that it makes available your company to have on-demand full-time resources to assist with research, telemarketing, Help Desk and projects.

Remote Augmentation:

You can avail with certified engineers which are completely trained with all technical tools at a fraction of the cost. Your requirement for the engineer is for one day, one week, one month or more Bitscape team will act as an extension of your Help Desk or project team. Our dedicated and experience team  will become familiar with your client accounts in order to effectively deliver your services.

Currently , most of the IT firms are availing Staff Augmentation services, accordingly which flexibly acquire resources when and where required and to gear-up there projects which needed specialized application skills. Staff augmentation can facilitate you to achieve various business objectives consisting quicker speed-to-market, industry and specialized experience which fasten the quality and pace of improvement.

Bitscape Remote Staff Augmentation services supplies skilled resources to work for your organization to help you to develop, sustain, handle and support your applications. Experienced and skilled professionals of Bitscape will work with you to fulfill the skills needed for meeting aggressive project timelines.

Services Offered by Bitscape:

  • Global or Offshore staffing services.
  • Onsite or Onshore Remote staff services.
  • Services on the basis of Team.
  • Contract to hire Staffing services.

 

Reason for Bitscape Staff Augmentation Services:

Providing organizations across the world, Bitscape has been a trusted partner in facilitating Business identifies the talents which they require wherever and whenever they need. With many years of experience in IT Staffing Services, Bitscape has created a huge reputation with clients by delievering hard to manage overall Customer experience, and not just stop at satisfying the requirement. Our consultants at Bitscape see Customer problems as own problem which has helped us to generate a customer-centric culture in whatever we do.

Staff Augmentation Benefits:

  • Acquire the resources with required skill at short period of time or notice.
  • Avoid investing time and resources on training to fill temporary gaps.
  • Scale down or up your team easily as per organization changing requirements.
  • Cost effective.
  • Fixed agreed pricing so your organization know that what you need to spend upfront.
  • Leverage on different technology expertise available within our RIM technical pool.

Bitscape Remote Staff Augmentation services make ease the pressure to maintain technical staff in house. Bitscape’s vast pool of technology expert resources can call upon when and where required.

Resources which your organization require to Get started are Right here with Office 365 Deployment

Bitscape Solutions and the assimilation of Office 365 Deployment has been a central part advancing the effectiveness of day-to-day tasks for business.

Bitscape would facilitate your company a comprehensive assessment of your IT infrastructure, at the same time also considering your business needs and requirements. Just need to keep working till the time you would deploy and sync everything to the cloud. You can adopt the peace of mind and security which you deserve by knowing that your back up is cloud experts.

Reasons for Deployment of Office 365:

Connect Directly

It’s a least matter whether you have 10 employees or 10 offices, Lync facilitate your staff to communicate securely.

Meet Efficiently

Shared Outlook Calendars approve you to better schedule meetings with your employees.

Team Management

The Office 365 Administration Console and permissions manages over your users.

Shared Documents Simply and Efficiently

SharePoint Online provides your employee’s the ability to find resources, collaborate on projects and workflows.

Reliable Email

Microsoft’s Exchange Online Protection keeps your Inbox safe and out of harm’s way.

Office 365 has become the flagship solution for Microsoft’s cloud-based services – a onetime purchase for user management, email, real-time collaboration and secure file storage. The easy and simple way to deploy, easy to manage approach of Office 365 has won over millions of users. The reason of more organization move toward the cloud, which is able to deploy Office 365, is a skill all network and system admin will need to know.

Office 365 with Bitscape:

  • Complete project management and planned to your needs.
  • Fixed price.
  • Minimum business impact.
  • Workstation Deployment.
  • Support after migration.

Today Migrating to Office 365 is becoming progressively more popular among businesses which are large or small. The plus point of moving from an on-premises environment to one hosted online by Microsoft offers convincing benefits.

 

Microsoft as an Application Platform-as-a-Service Leader to mechanize the configuration, deployment and ongoing management of application in the cloud with Azure PaaS

For many cloud services Azure PaaS is the right choice for many cloud users. Platform as a service (PaaS) is a main key Azure Component, which is useful for buyers and profitable for sellers. Microsoft Azure and Windows Server applications are finally symbiotic as well. The major goal of Microsoft Azure and Windows Server is to make Azure cloud hosted by Windows Server alternative or supplement which means Azure delivers PaaS feature to applications.

A user with Windows Server applications, Azure reinstates both the hardware and platform software. Hence, Azure relocates software licensing charges as well as maintenance costs.

PaaS is Azure’s best feature and clearest differentiator. Additionally, to limit cloud costs, PaaS facilitates hybrid cloud operation. To make this, PaaS facilitates a complete cloud software and hardware platform for applications compatible with Microsoft’s on-premises tools. Azure recommends cloud-friendly implementations on well- accepted server APIs for service such as SharePoint. As Microsoft controls the data centre version of the same APIs, it can create flexibility and hybridization into the cloud and data center.

Platform-as-a-Service (PaaS) allows IT department to concentrate efforts on their custom applications, not the platform they run on. With the Windows Azure, organization’s IT team can develop custom solutions and manage design, development and deployment, exclusive of the need to purchase and manage the server hardware, software, storage, security or networks which is used to deliver the solution.

Bitscape is a premier partner with Microsoft where Bitscape customer will receive a license to take advantage of Microsoft Azure’s IaaS solution. As of now Bitscape supports Azure’s Infrastructure as a Service (IaaS) offering, the latest announcement provides the creation of hybrid cloud infrastructure by promoting Bitscape customers to consider Azure to power the infrastructure which undergirds its PaaS infrastructure .

As time goes Windows Azure has established and more and more organizations start looking at Azure to solve some of their needs.

PaaS benefits are more than grid computing fulfillment. Microsoft controls middleware in Azure and Windows Server, ensuring on-premises programs can take full advantage of cloud.

Clients of Bitscape have profited from this service model. If you would like to discover potential for your organization contact us to schedule a consultation.