September 12, 2015 | Digital Marketing, CRM
Bitscape’s CRM applications or Customer relationship management applications assures to facilitate organizations customer retention and brand loyalty. However, Traditional CRM applications have failed to remain peace with changes in the market. These days’ customers have more choice and greater power than earlier. The CRM applications simply focused on sending better services and proactively meet customer needs in a complex global market. For the companies which are today looking to deliver a superior overall customer experience, then Bitscape’s CRM applications are the solution of choice.
Customer relationship management (CRM) refers to the practices, strategies and technologies which companies use to manage record and evaluate customer interaction in order to make sales growth by expanding and enriching business relationship with their customer. CRM systems are designed in a way to collect information on customer across different regions or points of contact between the customer and the company – which can contain the company’s website, telephone, live chat, direct mail, marketing resources and social media. CRM can also provide customer details information such as customer’s personal information, purchase history, first choices for buying and concerns.
Reasons for choosing Bitscape
Only Bitscape can deliver absolute, end-to-end customer lifecycle solutions. Traditional CRM can deliver only transactional, analytical and engagement features to manage all customer- facing operations. With modified new CRM delivers comprehensive broad on-premise and on-demand CRM solutions which are adapted to industry requirements and offer role-based customer intelligence.
CRM plays a significant role within the Bitscape customer experience portfolio, delivering customer experience across mobile, in –store, and field services with wide range of Bitscape foundation tools.
A CRM application is an enhanced way to manage so that your organization can be more structured, and do more with less. An efficient CRM application offers an organized, comprehensive view of a company’s customers and prospects and employees interactions with them. CRM software packages are available with down in prices as they migrated to host an applications or Saas solution which makes CRM available to a growing number of small and mid-size businesses.
CRM software combines customer information and documents into a single CRM database so business users can easily access the information and manage it. The most unique function of this software includes recording various customer interactions such as email, phone calls, social media and other channels.
Benefits of CRM
Which type of CRM product your business chooses is regardless, they recommend some of the same benefits, such as,
With the analyzing of buying behaviors and other customer data, your business can get to know better understanding of who are your best customers. Your business can easily differentiate the customer who provide highest profit margins and those who simply bring you the most revenue.
Understanding of customer buying patterns can again assist you to spot potential high-value customers so that your business can make the most of your sales opportunities with those customers.
Data which are gathered from CRM can help you lower the cost of selling to certain customers and assist you to increase profits from those customer interactions.