September 20, 2016 | Digital Marketing, Cloud Computing
The word “digitization” is the buzz word in the industry today, but what exactly do you mean by digitization? Digitization if to be explained in plain vanilla terms can be described as “Augmentation” and “Analysis” of DATA to aid in taking quicker and prudent business decisions.
And how exactly Digitization is made possible? The answer to this is ‘CLOUD”. Enterprises have embraced the concept of “Consumerization of Enterprises” which means Enterprises are getting empowered through the ease of execution of their operations which is supported by “CLOUD” and “DATA”.
Cloud and Data are the two pillars of any organizational strategy as more and more information is getting stored on the cloud. It is an estimation by the tech experts that roughly 40 % of the organization’s data would be getting stored on the Cloud and accessing this information and deriving value from it will form a part of Business Intelligence.
Businesses will be leveraging this information to take smarter and quicker business decisions. One of the fine examples of using and analysing the collected consumer data is that of the e-commerce company’s commerce companies gather a huge amount of data in the terms of shopping tendencies of their customers and potential customers and then they provide shopping deals based on their analysis. Companies who can master this art of first collecting the data and then analysing this data by using Analytics to derive actionable business decision are sure to make a positive impact on their profitability.
So in effect, we can conclude that the efficacy of the businesses can be improved if the businesses show sagacity in the terms of Data collection and evaluation of this information. This requires large-scale technological investments which can be optimized and scaled down using the Cloud infrastructure.
Cloud storage provide the elasticity of storing huge amounts of data in the terms of location. Data which is stored across multiple locations can be grouped together, scanned and examined for it’s accuracy. Adopting Cloud based infrastructure will enable the organizations to track their consumer behaviour in a more effective and exact way.
There is little left to doubt that Cloud can propel the business efficiency by shortening the product lifecycles, enhancing the product design capabilities and turning your marketing campaigns more impactful.