RFM stands for Recency, Frequency, and Monetary value

RFM stands for Recency, Frequency, and Monetary value

November 14, 2020 | Digital Marketing, MS Dynamics 365


RFM is one of the most widely used techniques for selecting significant customers.

It is a very popular #customersegmentation technique that uses the customers’ past purchase behavior to divide them into different groups based on similarities.

#RFMAnalysis empowers personalized #marketing, increases #engagement, and ultimately improve #sales.

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