Microsoft Ignite 2021: Business Empowerment Oriented Technology Updates

2020 has requisite all the businesses to transform from desk to desktop and the year was a wake-up call for everyone. Professionals have lost the jobs and businesses have faced losses due to digital absence. As we all have to keep on moving with the situation, tech experts have built a vision to help empower the corporate world with digital technology that opens the doors of potential to stay adaptable and sustainable throughout the coming decade and surpassing.


Recently in an event of Microsoft Ignite 2021, a huge technological revolution was announced for various business growth. In individual technology, they have highlighted the paramount business application benefits so that all industries can advance their techs.

Best Announcements by Ignite 2021 for Business Empowerment

  • New and updated capabilities are added between Microsoft Dynamics 365 and Microsoft Teams to make processes more collaborative and accessible.
  • Sellers will be able to track the career movements of contacts using LinkedIn Sales Navigator.
  • Without leaving Dynamics 365 Sales; in Microsoft Teams, the sales records connectivity feature will be available.
  • Marketers will get the feature to set up, promote and report events hosted on Microsoft Teams directly from Dynamics 365 Marketing.
  • With access to Microsoft Teams, chat capability agents can easily find and collaborate with the right SMEs directly from the flow of their work to rapidly resolve customer issues.
  • Task management functionality allows managers and workers to create task lists, manage assignment criteria and track task status with native integrations among Commerce back office, retail store, and Microsoft Teams applications.
  • Human Resources (HR) will be available later this year directly within Microsoft Teams, giving employees self-service access that can free up HR staff.
  • Managers will be able to easily review and approve time-off requests with just a few clicks.

How to Improve the Customer Journey through Personalized Interactions?


Now a day user expectation is changing significantly. Businesses need to expand from segment-based to moment-based marketing, from megaphone messaging to personalizing a holistic customer journey for everyone. Updates to Dynamics 365 Marketing, Dynamics 365 Customer Insights, and Dynamics 365 Customer Voice help businesses reach this goal.

Microsoft has announced real-time customer journey orchestration capabilities in Dynamic 365 Marketing to be released as a part of the April release wave-1 updates in Europe and North America. Various teams of marketing, sales, commerce, and services will be able to drive real-time engagement experience to earn loyalty faster than usual. Also, they will have artificial intelligence (AI) across digital and physical touchpoints to build customer trust with a unified, adaptable platform.

One of the amazing capabilities of Microsoft Teams Connect is seamless & collaborative connections. With it, organizations will be able to leverage interruption-free connectivity between team & customers, partners, suppliers, or other external parties. The shared channels are now in present with private preview. The motive behind the step was to add user experience as well as increase deep collaboration capabilities to bring teams & businesses together.

As per Mr. Jared Spataro, Corporate VP for Microsoft 365 few additions were essentially in demand like,

  • External/Internal chat from the same platform
  • Meetings scheduling
  • App collaboration and real-time document co-authoring
  • Maintaining control over how users access data and information

His ultimate goal or presentation was revolving around hybrid workplace availability because

Survey-80% Survey-70%


To highlight the inspirations and excitement of the announcement Mr. Satya Nadella, CEO-Microsoft also tweeted a short video describing the change in employee expectations and addressed flexibility as a key.

Improvements in Power Platforms for better Business Reporting


Through power platforms, various businesses get additional self-support via Power Automate Desktop at no extra cost. It helps in creating automated workflows between apps and services to synchronize files, get notifications, collect data, and more.

In addition to this Microsoft Ignite 2021 also launched capabilities in analytics and insights tools know as Power Platform. Microsoft Power Automate Desktop offers robotic process automation (RPA) capabilities to automate time-consuming manual work with ease that too with present Windows 10 at no additional cost.

The latest update to Power BI Premium is now live with,

  • Flexibility to license per user or per capacity;
  • Faster processing — up to 16x performance boost with Microsoft managed architecture;
  • Autoscale to automatically add capacity when needed; and
  • Consistent and reliable cost management with utilization metrics.

Top 5 Pillars of Tech intensity

Mr. Satya Nadella CEO of Microsoft explained the importance of Tech intensity addressing five pillars,

  • Ubiquitous and decentralized computing
  • Sovereign data and ambient intelligence
  • Empowered creators and communities everywhere
  • Expanded economic opportunity for every member of the global workforce
  • Trust by design


“Every organization will need to harness these five attributes to build their own digital tech intensity so they can create the proprietary technology required to generate durable competitive advantage. They will need not only to adopt technology but build their own technology.”

His vision behind the presentation was to let professionals discover the cloud advances that will enable every organization in every sector to create a broad economic surplus. He believes,

“A cloud that helps small businesses become more productive, multinationals more competitive, non-profits more effective, and governments more efficient, that improves healthcare and educational outcomes, amplifies human ingenuity, and allows people everywhere to reach higher.”

To conclude the entire event below are the highlights that prove the ability of technology in support of business empowerment.

  • New integrations between dynamics 365 and Microsoft Teams make business processes more collaborative and accessible.
  • Dynamics 365 intelligent order management coming in preview.
  • Real-time personalized customer experience capabilities coming to dynamics 365 marketing in public preview.
  • Robotic process automation from Microsoft power automate now included with windows 10.
  • New Power BI premium architecture and features now in preview.
  • Microsoft launches open-source low-code programming language, Microsoft Power FX.
  • Power platform releases new it governance and security features.
  • Power virtual agents AI capabilities released in preview.
  • New Microsoft industry clouds released to preview; healthcare cloud updated.

Bitscape Customer Story – Cement Manufacturing Company | SPO | Applications | Applications | Modern

Bitscape is Microsoft Gold Competency Partner for Cloud Productivity, Cloud Platform, Data Analytics and Content and Collaboration. Bitscape’s customer centric approach ensures organizations to do more with their technology investments by improving user experience and productivity. We help customers achieve more in the digital transformation of their organizations of all sizes.

Industry: Manufacturing | Pharmaceuticals |Oil and Gas |Media Entertainment |Retail |Government

 Products/Solutions: SharePoint Online |Power BI |Microsoft Flow |PowerApps |Dynamics AX Integration |ADFS / SSO

 Solution Summary:

Customer is one of the largest cement manufacturer in the country with more than 6.75 million tons of annual production capacity and close to 1500 shop floor and first line worker collaboration. Customer aims to become number 1 player in the cement manufacturing brand in the country by using technology help them digitally transform the operations efficiency and which can result in to narrowing gap of hardly 2% in market share from number 1 player. Contract Labor Management System and Ticket Management System solution envisioned on top of SharePoint online where already existing corporate collaboration was happening.


Collecting data from multiple systems including legacy contract management solution, other shift data and production data from Dynamics AX ERP and ensuring all labor law, compliances and benefits are effectively monitored and rendered. Creating the fully functional regulatory driven, safety, statutory rates, medical records, contract management, shift management, workmen configuration, overtime, department mapping, workorder, bulk update attendance and fully integrated ticket management system for operational efficiency means highly efficient, no or less custom code-based

 Solution Strategy:

Working with functional group heads to map the processes and identifying data modeling needed from various data sources to run process workflow on SharePoint Online and create a seamless experience to achieve single source of truth available on preferred platform of SharePoint online.

The solution delivered responsive with completable to mobile devices such as Android, iPhone and iPad or tablets and other regular form factor and delivered integrated ticketing system for contract labor management which included Manage Contractor, Work order Management, Labor Management, Card Management, Attendance Management, Shift management, Wages Management, Compliance Management, Master data manipulation, Administration, Field Customization, Contractor collaboration, Leave Management


The solution delivered ensured a 360-degree view and compliance driven automation of manual processes and directly linked with production data ensured not only better productivity but also better employee satisfacation for transparent process for work and rewards.

Microsoft Inspire 2019 -Together, we achieve more!

And with the event that Microsoft partners from around the world await with bated breath, Microsoft Inspire, trending as #MSInspire was no less than a spectacle in every sense. While partner conferences are something that only large scale organizations put up, these events talk a great deal about the insights of the importance a vendor company is giving to its clients. With the major agenda of a sales event, these partner conferences give the clients a good sneak peek into the plans of the vendors and what their aims and goals are for the coming times. Focused on driving customer and partner engagements, MSInspire is usually setting goals for partners with a humungous limelight concentrated on recognitions and morale boosting of the inseparable part of their ecosystem. Focusing on multiple aspects that have seen a paradigm change,the graph of successful ventures is on the rise and new additions ensure that the same continues. Dynamic 365, PowerApps, AppSource, Azure Marketplace & AI were some of the key highlights of the entire 3 day hullabaloo and Vegas definitely seemed much brighter with MSInspire, as it does, year after year.


With its grandeur and exuberance soaring higher every passing year, Microsoft Inspire was a 3 days extravaganza with partners and MS geeks pouring in from all corners of the world. Hosted on the 15th, 16th and 17th July 2019, Microsoft Inspire was a huge platfom that offered immense opportunities to investors, partners and those wishing to walk the extra mile to realise the potential that technology has to offer.

With the arrivals starting on the 14th July, Microsoft had its First Time Attendee orientation sorted on the very same day and The Hub Preview by Microsoft Inspire and Microsoft Ready. Taking off with Corenote at Microsoft Inspire, the major part of Day 1 was devoted to Networking & Sessions at Microsoft Inspire followed by Social Hours with Microsoft Inspire and Microsoft Ready and Area Celebrations to conclude the day with.

“The magic happens when your teams meet our technology. We come together in a partnership” said Gavriella Schuster, Corporate VP for One Commercial Partner at MS Corp.

While the Corenote at Day1 worked towards valuing and empowering Microsoft Partners, it also drove a significant focus to democratise digital. Making the economies digital and democratizing it, part of the address by Judson Althoff, Executive VP of Worldwide Commercial Business at MS Corp was what ruled the Day1 which saw numerous attendees at the arena for the CoreNote and then some more at the various halls put up for interaction of the partners with the core teams.

Putting up ‘The Hub’, an open platform at the Mandalay Bay Convention Centre which was a rather convenient spot for the attendees to come together and build up the much required connect with Microsoft Partners from all over the world, The Hub was a gallery of opportunities for those willing to find one.


Specific Area Lounges, Connect Zone- a cafe set up to meet and discuss opportunities with other MS Partners from more than 130 countries and the Social Hours presented a plethora of options for all the attendees to reap out the maximum benefits from the MS Inspire and one could only wish for that the time did not end that soon!!

Day 2 Corenote:

While Day2 saw a multitude of featured speakers taking over the stage that come from different walks of life and have their own lives as an example to inspire, MS Inspire got an immeasurable impetus at The Hub, wherein the SMC Sales Centre was one of the numerous interactive enters and platform available for people to mingle with the like minded crowd and explore the richness of the event. Day 2 was still ruled by Networking & Sessions at Microsoft Inspire, followed by Social hours at Microsoft Ready and Microsoft Inspire which paved for various evening events later.

While Innovation, Partnership and Business Leadership remained at the core of all the activities planned at MS Inspire, the learning material available as well as the unmatched energy of the event pumped up the enthusiasm manifolds. The huge gathering comprised of not only Microsoft partners from more than 130 countries but also Microsoft senior leadership, Microsoft Solution Specialists, Microsoft Account Executives, Microsoft Channel Managers, Senior Industry Experts and many more.

The event also focused on core aspects such as being accessible to all, embracing sustainability and supporting wellness by undertaking various activities and minuscule steps such as providing sustainable food choices, giving healthy meal options, gym access and a host of other conveniences to the attendees.

A gesture of warmth to first time attendees, MS Inspire also put up the FTA program by pairing new attendees with seasoned partners who could serve as guides and mentors to sheath the new attendees by getting blinded from the extravaganza. Starting from the orientations to the post-event planning help, the FTA was no less than a boon for the newbies and definitely helped in making them comfortable and completely imbibe the essence of MS Inspire.

Day 3 Corenote:

 While Day3 consisted of Microsoft Inspire and Microsoft Ready Corenotes to start the day with, strong words from Satya Nadella and Brad Smith about not only reaching out to but also at the same time empowering every organisation on the planet simultaneously creating a sustainable environment on the planet for the future generations to come touched a chord.


Day3 witnessed numerous shared stories of success and innovation from the attendees. Majority of the stalls at The Hub and even the Connect Zones saw a huge footfall with people trying to grab up as much as they could from what MS Inspire had to offer. Empowering through partnerships, collaborations and reaching out to partners from farthest of places within a couple of square inches is one of the best things MS Inspire offers to its partners. The multiple atriums and theatres hosted a significant number of sessions for the attendees to take back with them as experiences and knowledge. Business development Connections and Networking Sessions at Microsoft Inspire and Microsoft Ready still took up the major part of the day and the One Celebration was the just the perfect way to end the 3 days long exuberant affair.

The catch ups at The Hub, the discussions, key speakers’ notes, CoreNote, all added to the 3 days Gala event, numerous discussions, meetings, brainstorming and a host of other activities on the latest technologies, updates, programs and applications pertaining to services and solutions such as Cloud Management, Artificial Intelligence, Business Applications, Teamworks, Internet of Things and much more, the event wrapped up with one of the largest celebrations, or rather, the One Celebration. The event throbbed with the high energy levels of Microsoft employees and partners alike, celebrating their shared success and at the same time paving way for the year that is to come.

On Thursday, the 18th July, the day for the final see- offs, the content was concluded with the First Time Attendee workshops, some more networking sessions and Area General Sessions which worked out like more of cool down sessions to kick start the wait for the event next year!